Chartered Insurance Brokers
& Independent Financial Advisers
Since 1911.

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Baxters are Chartered Insurance Brokers, offering advice on Personal and Commercial insurance, and Independent Financial Advisers.

Located in Ilford, near to the City of London, we are a privately owned, traditional business of Insurance Brokers, Risk Management Specialists and Independent Financial Advisers, that have been in business for over 100 years.

Serving both business and private clients, we provide a full range of services, offering the highest levels of professionalism and expertise in corporate risk solutions, personal insurance and individually tailored financial products.

We are proud to have been awarded the prestigious title of Chartered Insurance Brokers, in 2014. This is the industry’s gold standard recognising our commitment to staff development and professionalism, demonstrating our commitment to our customers.


We get to know your business and arrange tailored insurance protection based on your needs.


For professional advice, please entrust us to cover those things most valuable to you.


We provide impartial, independent, professional advice on a wide range of products.

For over 15 years, W B Baxter have provided unparalleled professional advice and service for all our insurance requirements. Having a broker that can deal with all Corporate, Private Medical, Financial Services and our own Private Client insurance requirements has been invaluable. I would not hesitate in recommending Baxters to any of my friends and business associates

Nigel Jones, DCUK (FM)

We have appreciated their excellent advice and immediate response to queries or claims. It is very nice, these days, to have found a firm where the client really does come first.

Richard Ower, Company Secretary, Dominion Insurance Company Limited

We have used the services of Baxters for a number of years and found that they provide a very professional and indeed personal service which totally satisfies our needs as a client.

Sam Marshall, Company Secretary, Focus Hotels Management Limited

Foresight Factory International Ltd has worked with Baxters for a number of years now and we’ve always received a thorough, expert and professional service from them.

Meabh Quoirin, Managing Director, Foresight Factory International Ltd

While their premia are competitive the most important aspect is their professionalism and personal attention: things get sorted when they need to be.

David Hudson, CEO, Guildhouse Group

Baxters have looked after both our business and high net worth household insurance for the last 15 years and have always sided with the customer and not the market.

Richard Hines, Hines Associates Ltd

Baxters have looked after our business insurance for over 20 years now and have always scoured the market to find the best policy that suits our individual needs.

Tom McLaughlin, Director, JLA

We have been using Baxters for over 40 years. Their service levels are exceptional, particularly in resolving outstanding claims issues.

Robert Moss, Managing Director, Moss Electrical

We've been clients for 8 years and always been impressed. In Feb 2017, our garden tree fell onto our home causing significant damage. Baxters were there throughout the recovery and repair. Excellent service.

Stephen & Susan, Ashbourne

Many thanks for taking time to give me such good financial advice.

Barbara, Ilford

Just a short note to thank you for all the good work and sound advice you have provided on drawing my pension.

Warren, Ongar

It is with thanks and gratitude for the exemplary service and excellent guidance from Baxters, ensuring we had the correct contents insurance that proved to be invaluable when we had to claim.

Gary Brady

Chartered Status

In January 2014, we were awarded the prestigious title of Chartered Insurance Brokers by the Chartered Insurance Institute (CII).

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March - April 2023
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